eCourse
Controlling your Company and Product Image on E-commerce Platforms
Contains material from Jun 2020
Controlling your Company and Product Image on E-commerce Platforms
3.25 out of 5 stars
What was the overall quality of the course (presentation, materials, and technical delivery)?
Rate the overall teaching effectiveness and presentation skills of faculty for the course.
How would you rate the value of the materials provided as part of the course?
Technical Questions?
512.475.6700
service@utcle.org
Explore techniques to control and stop counterfeits, knockoffs, and false or fraudulent reviews, in order to police your company and product character using online resolution systems, the courts, and administrative bodies. Learn how to use the DMCA and other copyright techniques to quickly get listings taken down and prevent others from using your marketing images, how to use trademark rights to police online counterfeiting, and how to mitigate the impact of disparaging reviews. This presentation also discusses using design and utility patents in online resolution systems. Also, hear a quick discussion on utilizing all of these types of IP outside of online resolution systems and the advantages and disadvantages of these more traditional techniques.
Includes: Video Audio Paper Slides
Preview mode.
You must be signed in, have purchased this eCourse,
and the eCourse must be active
to have full access.
Preview Sessions
Show session details
1.
Counterfeits, Knockoffs, and Knockdowns: Controlling your Company and Product Image on E-commerce Platforms (Jun 2020)
Peter D. Kennedy, Robert P. Ziemian
0.75
0.25
0.00
Preview Materials
Download session materials for offline use
Session 1
—47 mins
Counterfeits, Knockoffs, and Knockdowns: Controlling your Company and Product Image on E-commerce Platforms (Jun 2020)
Explore techniques to control and stop counterfeits, knockoffs, and false or fraudulent reviews, in order to police your company and product character using online resolution systems, the courts, and administrative bodies. Learn how to use the DMCA and other copyright techniques to quickly get listings taken down and prevent others from using your marketing images, how to use trademark rights to police online counterfeiting, and how to mitigate the impact of disparaging reviews. This presentation also discusses using design and utility patents in online resolution systems. Also, hear a quick discussion on utilizing all of these types of IP outside of online resolution systems and the advantages and disadvantages of these more traditional techniques.
Originally presented: May 2020 Technology Law Conference
Peter D. Kennedy,
Graves, Dougherty, Hearon & Moody - Austin, TX
Robert P. Ziemian,
Haynes and Boone, LLP - Denver, CO