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Controlling your Company and Product Image on E-commerce Platforms

Contains material from Jun 2020

Controlling your Company and Product Image on E-commerce Platforms
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Explore techniques to control and stop counterfeits, knockoffs, and false or fraudulent reviews, in order to police your company and product character using online resolution systems, the courts, and administrative bodies. Learn how to use the DMCA and other copyright techniques to quickly get listings taken down and prevent others from using your marketing images, how to use trademark rights to police online counterfeiting, and how to mitigate the impact of disparaging reviews. This presentation also discusses using design and utility patents in online resolution systems. Also, hear a quick discussion on utilizing all of these types of IP outside of online resolution systems and the advantages and disadvantages of these more traditional techniques.

Includes: Video Audio Paper Slides

  • Total Credit Hours:
  • 0.75 | 0.25 ethics
  • Credit Info
  • TX, CA
  • TX MCLE credit expires: 6/30/2021

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Preview Sessions
Credit

1. Counterfeits, Knockoffs, and Knockdowns: Controlling your Company and Product Image on E-commerce Platforms (Jun 2020)

Peter D. Kennedy, Robert P. Ziemian

0.75 0.25 0.00 0.75 | 0.25 ethics
Preview Materials

Download session materials for offline use

(mp4)
47 mins
(mp3)
46 mins
(pdf)
7 pgs
(pdf)
7 pgs
(pdf)
9 pgs
Session 1 — 47 mins, credit 0.75 | 0.25 ethics
Counterfeits, Knockoffs, and Knockdowns: Controlling your Company and Product Image on E-commerce Platforms (Jun 2020)

Explore techniques to control and stop counterfeits, knockoffs, and false or fraudulent reviews, in order to police your company and product character using online resolution systems, the courts, and administrative bodies. Learn how to use the DMCA and other copyright techniques to quickly get listings taken down and prevent others from using your marketing images, how to use trademark rights to police online counterfeiting, and how to mitigate the impact of disparaging reviews. This presentation also discusses using design and utility patents in online resolution systems. Also, hear a quick discussion on utilizing all of these types of IP outside of online resolution systems and the advantages and disadvantages of these more traditional techniques.

Originally presented at: May 2020 Technology Law Conference

Peter D. Kennedy, Graves, Dougherty, Hearon & Moody - Austin, TX
Robert P. Ziemian, Haynes and Boone, LLP - Denver, CO

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