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Coexisting with Creative: Primer On Advertising Law
Contains material from Jul 2023
Coexisting with Creative: Primer On Advertising Law
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“Advertising law” refers to the areas of the law that govern businesses’ communications to customers. Advertising law combines concepts from legal disciplines such as intellectual property, consumer protection, First Amendment, entertainment, communications, privacy and commercial transactions. In this presentation we introduce some of the primary legal concerns in advertising, including clearance, substantiation and special considerations for digital marketing and adtech.
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Coexisting with Creative: Primer On Advertising Law (Jul 2023)
Craig C. Carpenter, Aaron B. Goodman
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Session 1 —46 mins
Coexisting with Creative: Primer On Advertising Law (Jul 2023)
“Advertising law” refers to the areas of the law that govern businesses’ communications to customers. Advertising law combines concepts from legal disciplines such as intellectual property, consumer protection, First Amendment, entertainment, communications, privacy and commercial transactions. In this presentation we introduce some of the primary legal concerns in advertising, including clearance, substantiation and special considerations for digital marketing and adtech.
Originally presented: May 2023 Technology Law Conference
Craig C. Carpenter,
BakerHostetler - Dallas, TX
Aaron B. Goodman,
BakerHostetler - Chicago, IL